HTML5 Features Can Drive Up Mobile Websites' Usage By Up To 28%

If your mobile site still mostly consists of static pages, maybe it's time for an upgrade. According to new data from Usablenet, adding just a few interactive elements could increase your users' or readers' engagement with your site significantly. Usablenet, which describes itself as a 'technology platform for mobile and multichannel customer engagement,' says that when brands on its platform started using HTML5-enabled features like interactive galleries, location services, overlays and expandable (or collapsible) boxes, their pageviews increased by 11% and their bounce rates decreased by 15%.

In total, sites using these features experienced about a 28% increase in overall usage. Usablenet's customers include major enterprises like Expedia, Tesco, Amtrak, American Airlines, OfficeMax, ShopNBC and online fashion marketplace ASOS.

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